> For the complete documentation index, see [llms.txt](https://godomall-help.nhn-commerce.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://godomall-help.nhn-commerce.com/crm_guide.md).

# CRM 활용 가이드

상점 운영자를 위한 안내서

### CRM이란?

고도몰 CRM은 쇼핑몰 운영자가 고객에게 메시지를 직접 발송하고, 자동 알림을 설정하고, 발송 결과를 확인할 수 있는 통합 메시지 관리 메뉴입니다.

고객 커뮤니케이션의 전 과정을 CRM 메뉴 안에서 처리할 수 있습니다.

### 가이드 목차 

{% stepper %}
{% step %}

### [PART I : CRM, 왜 써야 하나요?](/crm_guide/part-i-crm.md)

{% endstep %}

{% step %}

### [PART II : 메시지 보내기 전 4가지 준비](/crm_guide/part-ii-setting.md)

{% endstep %}

{% step %}

### [PART III : 원하는 타겟 겨냥하기](/crm_guide/part-iii-crmgroup.md)

{% endstep %}

{% step %}

### [PART IV : 상황에 맞는 메시지 보내기](/crm_guide/part-iv-sendmessage.md)

{% endstep %}

{% step %}

### [PART V : 메시지 효과 확인하기](/crm_guide/part-v-results.md)

{% endstep %}

{% step %}

### [PART VI : CRM 레시피 활용하기](/crm_guide/part-vi-crm.md) <a href="#crm_guide-part-vi-crm" id="crm_guide-part-vi-crm"></a>

{% endstep %}

{% step %}

### [변수 사용 가이드](/crm_guide/variables.md)

{% endstep %}

{% step %}

### [자주 묻는 질문(FAQ)](/crm_guide/faq.md)

{% endstep %}
{% endstepper %}


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