> For the complete documentation index, see [llms.txt](https://godomall-help.nhn-commerce.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://godomall-help.nhn-commerce.com/crm_guide/variables.md).

# 변수 사용 가이드

메시지 내용을 작성할 때 변수를 사용하면 수신자별로 다른 정보를 자동으로 채워 발송할 수 있습니다. 

예를 들어 `{orderName}`을 메시지에 삽입하면 각 고객의 실제 주문자명으로 치환되어 발송됩니다.

{% hint style="danger" %}

#### 발송 전 꼭 확인하세요!

변수는 발송 유형과 발송 수단에 따라 지원 여부가 다릅니다. 

지원하지 않는 변수를 사용하면 해당 자리가 **공란으로 발송**되거나 **발송 자체가 실패**할 수 있습니다. 

사용하려는 변수가 발송하려는 메시지의 유형에서 지원하는지 꼭 확인해 주세요. 
{% endhint %}


---

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