> For the complete documentation index, see [llms.txt](https://godomall-help.nhn-commerce.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://godomall-help.nhn-commerce.com/crm_guide/variables/manual-send.md).

# 수동 발송 (즉시·예약·반복 발송)

수동 발송에서는 **회원 카테고리 변수만** 치환됩니다. 

주문·배송·쿠폰 등 다른 카테고리의 변수는 화면에서 선택할 수 있지만 실제로는 치환되지 않으므로 사용하지 않는 것을 권장합니다.

{% hint style="info" %}
수동 발송의 회원 카테고리 변수는 SMS, 알림톡, 앱푸시 모든 발송 수단에서 동일하게 지원됩니다.
{% endhint %}

{% hint style="info" %}
성과 추적 링크 변수(`{short_link_M1}` 등)는 SMS와 친구톡에서 사용할 수 있습니다. \
메시지 내용에 링크를 삽입하면 유입·주문 성과 추적이 가능합니다.
{% endhint %}

<table><thead><tr><th width="240">변수</th><th width="254">설명</th><th>치환 예시</th></tr></thead><tbody><tr><td><code>{rc_mallNm}</code></td><td>쇼핑몰명</td><td>고도쇼핑몰</td></tr><tr><td><code>{memNm}</code></td><td>회원명</td><td>김고도</td></tr><tr><td><code>{memId}</code></td><td>회원 아이디</td><td>godouser01</td></tr><tr><td><code>{groupNm}</code></td><td>회원 등급</td><td>VIP</td></tr><tr><td><code>{mileage}</code></td><td>보유 마일리지</td><td>1,400</td></tr><tr><td><code>{deposit}</code></td><td>보유 예치금</td><td>14,000</td></tr><tr><td><code>{passJoin}</code></td><td>회원가입 경과일</td><td>—</td></tr><tr><td><code>{smsAgreementDt}</code></td><td>SMS 수신동의일</td><td>2024-06-10</td></tr><tr><td><code>{mailAgreementDt}</code></td><td>메일 수신동의일</td><td>2024-06-10</td></tr><tr><td><code>{sleepScheduleDt}</code></td><td>휴면전환예정일</td><td>2025-12-31</td></tr><tr><td><code>{rc_scheduleDt}</code></td><td>일반회원전환일</td><td>2025-11-15</td></tr></tbody></table>


---

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