> For the complete documentation index, see [llms.txt](https://godomall-help.nhn-commerce.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://godomall-help.nhn-commerce.com/crm_guide/variables/promotion-coupon.md).

# 자동 알림 - 프로모션·쿠폰

{% hint style="info" %}
프로모션·쿠폰 알림은 SMS 전용입니다. 알림톡과 앱푸시는 지원하지 않습니다.
{% endhint %}

| 변수             | 설명      | 치환 예시                                       | 지원 발송 항목                                         |
| -------------- | ------- | ------------------------------------------- | ------------------------------------------------ |
| `{rc_mallNm}`  | 쇼핑몰명    | 고도쇼핑몰                                       | 전체                                               |
| `{name}`       | 회원명     | 김고도                                         | 생일 축하 쿠폰 / 회원가입 축하 쿠폰 / 수동쿠폰 발급 / 쿠폰만료 안내 / 생일축하 |
| `{CouponName}` | 쿠폰명     | 11월 웰컴 할인쿠폰                                 | 수동쿠폰 발급 / 쿠폰만료 안내                                |
| `{CouponDate}` | 쿠폰 사용기간 | 2025.11.01\~11.30                           | 쿠폰만료 안내                                          |
| `{eventType}`  | 이벤트 타입  | 신규회원 전용                                     | 회원정보 이벤트 쿠폰                                      |
| `{shopUrl}`    | 도메인     | [www.godomall.com](http://www.godomall.com) | 회원가입 축하 쿠폰                                       |


---

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